http://elmwoodgroup.net/AllinaComm Stuff for Allina Communicators Sat, 16 Aug 2008 15:14:36 +0000 http://wordpress.org/?v=2.5 en © timothy.burke@allina.com () timothy.burke@allina.com() timothy.burke@allina.com No no http://elmwoodgroup.net/AllinaComm/wp-content/plugins/podpress/images/powered_by_podpress.jpg http://elmwoodgroup.net/AllinaComm 144 144 http://elmwoodgroup.net/AllinaComm/2008/08/16/my-new-favorite-podcast/ http://elmwoodgroup.net/AllinaComm/2008/08/16/my-new-favorite-podcast/#comments Sat, 16 Aug 2008 15:14:36 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=29 http://elmwoodgroup.net/AllinaComm/2008/08/16/my-new-favorite-podcast/feed/ http://elmwoodgroup.net/AllinaComm/2008/05/22/the-queen-of-pr-measurement-writes/ http://elmwoodgroup.net/AllinaComm/2008/05/22/the-queen-of-pr-measurement-writes/#comments Thu, 22 May 2008 14:27:46 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=28 http://elmwoodgroup.net/AllinaComm/2008/05/22/the-queen-of-pr-measurement-writes/feed/ 12:09 Katie Delahaye Paine, arguably the queen and chief disciple of PR measurement (Katie's blog), has published a new book on the subject entitled Measuring ... Katie Delahaye Paine, arguably the queen and chief disciple of PR measurement (Katie's blog), has published a new book on the subject entitled Measuring Public Relationships. Shel Holtz, co-host of my favorite PR/New Media podcast, For Immediate Release, has reviewed the book and posted a 12 minute podcast of that review. Take a listen. PR,,measurement timothy.burke@allina.com no No http://elmwoodgroup.net/AllinaComm/2008/05/06/customscoops-new-magazine-media-bullseye/ http://elmwoodgroup.net/AllinaComm/2008/05/06/customscoops-new-magazine-media-bullseye/#comments Tue, 06 May 2008 18:29:57 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=27 http://elmwoodgroup.net/AllinaComm/2008/05/06/customscoops-new-magazine-media-bullseye/feed/ http://elmwoodgroup.net/AllinaComm/2008/05/02/what-the-post-office-can-teach-you-about-marketing/ http://elmwoodgroup.net/AllinaComm/2008/05/02/what-the-post-office-can-teach-you-about-marketing/#comments Fri, 02 May 2008 20:51:40 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=26 http://elmwoodgroup.net/AllinaComm/2008/05/02/what-the-post-office-can-teach-you-about-marketing/feed/ 00:01:01 What the . . . . . ? No, really. The folks that bring us snail mail (the paper stuff in mailboxes) have a neat ... What the . . . . . ? No, really. The folks that bring us snail mail (the paper stuff in mailboxes) have a neat little free publication aimed at marketers called, wait for it, Deliver. The not so subtle goal of the pub is to get marketers not to abandon direct mail as part of their marketing mix, so most of the articles include case studies and tactics that include mailing. But there's also some neat take-aways from many of the articles, including one in the March issue on health care marketing. Worth a read. The USPS will give you a subscription for free, and, not surprisingly, they will deliver it to your mailbox. But, you can also download the current and past issues in text and pdf files from the website. Check out the link below for the health care marketing article that's excerpted from the March issue. Marketing timothy.burke@allina.com no No http://elmwoodgroup.net/AllinaComm/2008/05/02/how-many-social-media-experts-does-it-take-to-change-a-lightbulb/ http://elmwoodgroup.net/AllinaComm/2008/05/02/how-many-social-media-experts-does-it-take-to-change-a-lightbulb/#comments Fri, 02 May 2008 17:01:58 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=25 http://elmwoodgroup.net/AllinaComm/2008/05/02/how-many-social-media-experts-does-it-take-to-change-a-lightbulb/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/30/20-tips-tricks-for-writing-seo%e2%80%90friendly-press-releases/ http://elmwoodgroup.net/AllinaComm/2008/04/30/20-tips-tricks-for-writing-seo%e2%80%90friendly-press-releases/#comments Wed, 30 Apr 2008 21:56:47 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=24 http://elmwoodgroup.net/AllinaComm/2008/04/30/20-tips-tricks-for-writing-seo%e2%80%90friendly-press-releases/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/30/who-do-people-trust/ http://elmwoodgroup.net/AllinaComm/2008/04/30/who-do-people-trust/#comments Wed, 30 Apr 2008 16:03:39 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=23 http://elmwoodgroup.net/AllinaComm/2008/04/30/who-do-people-trust/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/28/health-care-meets-social-media/ http://elmwoodgroup.net/AllinaComm/2008/04/28/health-care-meets-social-media/#comments Mon, 28 Apr 2008 20:27:23 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=22 http://elmwoodgroup.net/AllinaComm/2008/04/28/health-care-meets-social-media/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/16/studies-podcast-advertising-more-effective-than-online-tv-advertising/ http://elmwoodgroup.net/AllinaComm/2008/04/16/studies-podcast-advertising-more-effective-than-online-tv-advertising/#comments Wed, 16 Apr 2008 19:51:01 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=19 http://elmwoodgroup.net/AllinaComm/2008/04/16/studies-podcast-advertising-more-effective-than-online-tv-advertising/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/15/twitter%e2%80%99s-rep-spreads-in-the-business-world/ http://elmwoodgroup.net/AllinaComm/2008/04/15/twitter%e2%80%99s-rep-spreads-in-the-business-world/#comments Wed, 16 Apr 2008 01:05:00 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=18 http://elmwoodgroup.net/AllinaComm/2008/04/15/twitter%e2%80%99s-rep-spreads-in-the-business-world/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/12/ceo-blogging-northern-trust-communicators-turn-ceo-into-chief-blogger/ http://elmwoodgroup.net/AllinaComm/2008/04/12/ceo-blogging-northern-trust-communicators-turn-ceo-into-chief-blogger/#comments Sat, 12 Apr 2008 11:38:42 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=17 http://elmwoodgroup.net/AllinaComm/2008/04/12/ceo-blogging-northern-trust-communicators-turn-ceo-into-chief-blogger/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/10/brand-in-a-web-20-world/ http://elmwoodgroup.net/AllinaComm/2008/04/10/brand-in-a-web-20-world/#comments Thu, 10 Apr 2008 16:21:12 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=16 http://elmwoodgroup.net/AllinaComm/2008/04/10/brand-in-a-web-20-world/feed/ 5:35 This clip from the March 17 For Immediate Release podcast discusses a white paper published by Deloitte Consulting entitled "New Media and the 2008 Campaign ... This clip from the March 17 For Immediate Release podcast discusses a white paper published by Deloitte Consulting entitled "New Media and the 2008 Campaign Season." The clip and the white paper concisely lay out the business case why companies ignore New Media at their own peril. Blogging,,Crisis,Management,,Twitter,,Web,2.0/New/Social,Media timothy.burke@allina.com no No http://elmwoodgroup.net/AllinaComm/2008/04/10/so-what-is-this-wiki-thing/ http://elmwoodgroup.net/AllinaComm/2008/04/10/so-what-is-this-wiki-thing/#comments Thu, 10 Apr 2008 13:06:55 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=15 http://elmwoodgroup.net/AllinaComm/2008/04/10/so-what-is-this-wiki-thing/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/09/wsj-nonprofit-hospitals-once-for-the-poor-strike-it-rich/ http://elmwoodgroup.net/AllinaComm/2008/04/09/wsj-nonprofit-hospitals-once-for-the-poor-strike-it-rich/#comments Thu, 10 Apr 2008 02:28:49 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=14 http://elmwoodgroup.net/AllinaComm/2008/04/09/wsj-nonprofit-hospitals-once-for-the-poor-strike-it-rich/feed/ http://elmwoodgroup.net/AllinaComm/2008/04/08/what-to-do-about-online-attacks/ http://elmwoodgroup.net/AllinaComm/2008/04/08/what-to-do-about-online-attacks/#comments Tue, 08 Apr 2008 13:18:27 +0000 Tim Burke http://elmwoodgroup.net/AllinaComm/?p=13 http://elmwoodgroup.net/AllinaComm/2008/04/08/what-to-do-about-online-attacks/feed/ 9:52 Shel Holtz comments in this excerpt from For Immediate Release, March 13, 2008, on a Wall Street Journal article, What to Do About Online Attacks. Shel Holtz comments in this excerpt from For Immediate Release, March 13, 2008, on a Wall Street Journal article, What to Do About Online Attacks. Crisis,Management,,For,Immediate,Release,,PR timothy.burke@allina.com no No