Once you get the message out, then it’s about trust. So who do people trust. Forrester Research analyst and blogger Jeremiah Owyang (Web Strategies by Jeremiah) has a great (and detailed) post on trust. Who do people trust? (It ain’t bloggers)
While you’re at Jeremiah’s site, look at another post, Castles, Towns, and Missionaries, on the three models he sees marketers adopting in social media.
