May 22nd, 2008 Tim Burke Posted in PR, measurement No Comments »
Katie Delahaye Paine, arguably the queen and chief disciple of PR measurement (Katie’s blog), has published a new book on the subject entitled Measuring Public Relationships.
Shel Holtz, co-host of my favorite PR/New Media podcast, For Immediate Release, has reviewed the book and posted a 12 minute podcast of that review. Take a listen.
April 30th, 2008 Tim Burke Posted in News Media, PR No Comments »
If you want to write a “search-engine friendly” news release (and you should if you write news releases), take a look at this two-page tip sheet from Shift Communications, a Boston and San Fran PR firm. Lots of good suggestion that are easy to integrate into your writing…
4. Use the most popular keyword phrase in the headline, which carries the most weight with search engines, as well as in the body of the release and in hyperlinks.
and a few that take a bit more effort…
12. Include rich media content such as images and videos that will augment search engine pick up in places such as Google Images or Google Video. Be sure all media?rich content is appropriately tagged with keywords.
Press releases optimized with keywords and hyperlinks have been proven to increase traffic to websites, improve search engine rankings and secure greater coverage in the media. These tips can help you maximize the value of the work you’ve already done writing your release.
April 8th, 2008 Tim Burke Posted in Crisis Management, For Immediate Release, PR No Comments »
Shel Holtz comments in this excerpt from For Immediate Release, March 13, 2008, on a Wall Street Journal article, What to Do About Online Attacks.
April 8th, 2008 Tim Burke Posted in CustomScoop, For Immediate Release, News Media, PR No Comments »
The media monitoring firm CustomScoop’s Ike Pigot on how to leverage media convergence for our own PR goals. CustomScoop is a media monitoring firm that sponsors the For Immediate Release podcast (highly recommended) and includes a brief commentary on newmedia/pr issues in each episode of FIR. This is from the March 13 FIR.
