AllinaComm

I’ve known about Marketing Over Coffee for some time but never got around to listening for various reasons (think time). Too bad for me. This is a great podcast for anyone in marketing, whether you do it traditionally or focus on web-based marketing.

MoC is a conversational, weekly show, about 20 minutes long, so it doesn’t gobble up too much time, hosted by John Wall and Chris Penn, two guys who know of what they speak.

Lots of practical, actionable information. Lots of references to very useful resources. Of course, a lot of the talk is Web/PR/Marketing 2.0 related, but if you aren’t into the 2.0 part of our business, you’re quickly finding yourself behind the curve.

Give MoC a listen. It’s well worth your time.

What the . . . . . ? No, really. The folks that bring us snail mail (the paper stuff in mailboxes) have a neat little free publication aimed at marketers called, wait for it, Deliver.

The not so subtle goal of the pub is to get marketers not to abandon direct mail as part of their marketing mix, so most of the articles include case studies and tactics that include mailing. But there’s also some neat take-aways from many of the articles, including one in the March issue on health care marketing.

Worth a read.

The USPS will give you a subscription for free, and, not surprisingly, they will deliver it to your mailbox. But, you can also download the current and past issues in text and pdf files from the website.

Check out the link below for the health care marketing article that’s excerpted from the March issue.

 Deliver "The Best Medicine": Download

ADOTAS, an Internet advertising and media industry publication, reports on four new studies that show advertising in podcasts is three times more effective than online advertising and seven times more effective than TV advertising.

The studies showed embedded advertising in online shows and podcasts were highly effective methods of boosting brand awareness, usage intent and positively impacting brand perceptions across four product categories: TV programming, cars, financial services and digital imaging.

The studies results include:
• Average unaided ad recall of 68%
• Average aided ad recall of 89%
• 73% average increase in likelihood to use/buy vs control group
• 69% having a more favorable view of advertiser due to ad exposure

The whole article is available to read online here.