Media monitoring firm, Custom Scoop, has a terrific website called Media Bullseye about all things media, new and otherwise, that a communicator might want to think about. You can subscribe to the Media Bullseye RSS feed if you like, but they have now published the first of what they promise will be a quarterly magazine called Media Bullseye that collects their pick hits from the previous few months on the web site. The first issue focuses on reputation.
You can subscribe via email and they’ll mail you the hard copy, or you can download a pdf of the magazine.
My favorite article in this issue are Establishing Reputation Online and Throwing Out the Social Media Rulebook.
