AllinaComm

Katie Delahaye Paine, arguably the queen and chief disciple of PR measurement (Katie’s blog), has published a new book on the subject entitled Measuring Public Relationships.

Shel Holtz, co-host of my favorite PR/New Media podcast, For Immediate Release, has reviewed the book and posted a 12 minute podcast of that review. Take a listen.

 

 FIR Book Review - Measuring Public Relationships [12:09m]: Play Now | Play in Popup | Download

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