What the Post Office can teach you about marketing
What the . . . . . ? No, really. The folks that bring us snail mail (the paper stuff in mailboxes) have a neat little free publication aimed at marketers called, wait for it, Deliver.
The not so subtle goal of the pub is to get marketers not to abandon direct mail as part of their marketing mix, so most of the articles include case studies and tactics that include mailing. But there’s also some neat take-aways from many of the articles, including one in the March issue on health care marketing.
Worth a read.
The USPS will give you a subscription for free, and, not surprisingly, they will deliver it to your mailbox. But, you can also download the current and past issues in text and pdf files from the website.
Check out the link below for the health care marketing article that’s excerpted from the March issue.
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