Archive for May, 2008

The Queen of PR Measurement Writes

Thursday, May 22nd, 2008 Posted in PR, measurement | No Comments »

Katie Delahaye Paine, arguably the queen and chief disciple of PR measurement (Katie's blog), has published a new book on the subject entitled Measuring Public Relationships. Shel Holtz, co-host of ... Read more..

CustomScoop’s New Magazine: Media Bullseye

Tuesday, May 6th, 2008 Posted in CustomScoop, Web 2.0/New/Social Media | No Comments »

Media monitoring firm, Custom Scoop, has a terrific website called Media Bullseye about all things media, new and otherwise, that a communicator might want to think about. You can subscribe ... Read more..

What the Post Office can teach you about marketing

Friday, May 2nd, 2008 Posted in Marketing | No Comments »

What the . . . . . ? No, really. The folks that bring us snail mail (the paper stuff in mailboxes) have a neat little free publication aimed at ... Read more..

How many social media experts does it take to change a lightbulb?

Friday, May 2nd, 2008 Posted in Jaffe Juice, Web 2.0/New/Social Media | No Comments »

From Jaffe Juice: Friday Fun - How many social media experts does it take to change a lightbulb? Let's see how many responses we can get. Q. How many social media experts does ... Read more..