AllinaComm

If you want to write a “search-engine friendly” news release (and you should if you write news releases), take a look at this two-page tip sheet from Shift Communications, a Boston and San Fran PR firm. Lots of good suggestion that are easy to integrate into your writing…

4. Use the most popular keyword phrase in the headline, which carries the most weight with search engines, as well as in the body of the release and in hyperlinks.

and a few that take a bit more effort…

12. Include rich media content such as images and videos that will augment search engine pick up in places such as Google Images or Google Video. Be sure all media?rich content is appropriately tagged with keywords.

Press releases optimized with keywords and hyperlinks have been proven to increase traffic to websites, improve search engine rankings and secure greater coverage in the media. These tips can help you maximize the value of the work you’ve already done writing your release.

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