Brand in a Web 2.0 world

April 10th, 2008 Tim Burke Posted in Blogging, Crisis Management, Twitter, Web 2.0/New/Social Media |

This clip from the March 17 For Immediate Release podcast discusses a white paper published by Deloitte Consulting entitled “New Media and the 2008 Campaign Season.” The clip and the white paper concisely lay out the business case why companies ignore New Media at their own peril.

 
icon for podpress  Brand in a Web 2.0 world [5:35m]: Play Now | Play in Popup | Download
icon for podpress  New Media and the 2008 Campaign Season: Download

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