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Archive for April, 2008
20 Tips & Tricks for Writing SEO?Friendly Press Releases
Wednesday, April 30th, 2008 Posted in News Media, PR | No Comments »
If you want to write a "search-engine friendly" news release (and you should if you write news releases), take a look at this two-page tip sheet from Shift Communications, a ... Read more..Who do people trust?
Wednesday, April 30th, 2008 Posted in Uncategorized | No Comments »
Once you get the message out, then it's about trust. So who do people trust. Forrester Research analyst and blogger Jeremiah Owyang (Web Strategies by Jeremiah) has a great (and ... Read more..Health Care Meets Social Media
Monday, April 28th, 2008 Posted in Web 2.0/New/Social Media | No Comments »
Thanks to Amy Phenix and Kim Dutcher who forwarded an email from Jim Bulger who passed along (are you following this?) a link to a report from the California HealthCare ... Read more..Study: Podcast advertising more effective than online, TV advertising
Wednesday, April 16th, 2008 Posted in Marketing, Web 2.0/New/Social Media, advertising | No Comments »
ADOTAS, an Internet advertising and media industry publication, reports on four new studies that show advertising in podcasts is three times more effective than online advertising and seven times more ... Read more..Twitter’s rep spreads in the business world
Tuesday, April 15th, 2008 Posted in Ragan.com, Twitter, Web 2.0/New/Social Media | No Comments »
Still trying to figure what Twitter is all about. You're not alone. But, while you're scratching your head, other folks are moving ahead using Twitter. You haven’t heard of Laura Fitton ... Read more..CEO Blogging: Northern Trust communicators turn CEO into chief blogger
Saturday, April 12th, 2008 Posted in Blogging, CEO Blogging, For Immediate Release, Ragan.com | No Comments »
This item on Ragan.com chronicles how Northern Trust has structured CEO blogging on the company's intranet. Interesting take on a structured and programmed CEO blog that appears to meet employees' ... Read more..Brand in a Web 2.0 world
Thursday, April 10th, 2008 Posted in Blogging, Crisis Management, Twitter, Web 2.0/New/Social Media | No Comments »
This clip from the March 17 For Immediate Release podcast discusses a white paper published by Deloitte Consulting entitled "New Media and the 2008 Campaign Season." The clip and the ... Read more..So, what is this Wiki thing?
Thursday, April 10th, 2008 Posted in Web 2.0/New/Social Media, wikis | No Comments »
New to wiki's? Don't quite understand how they work and why they can make your life easier? Take a look at these links for simple explanations that even a former ... Read more..WSJ: Nonprofit Hospitals, Once For the Poor, Strike It Rich
Wednesday, April 9th, 2008 Posted in News Media | No Comments »
This is the Wall Street Journal article Amy mentioned in the Wednesday meeting about nonprofit hospitals. Nonprofit Hospitals, Once For the Poor, Strike It Rich Also this WSJ Health blog item. On ... Read more..What to Do About Online Attacks
Tuesday, April 8th, 2008 Posted in Crisis Management, For Immediate Release, PR | No Comments »
Shel Holtz comments in this excerpt from For Immediate Release, March 13, 2008, on a Wall Street Journal article, What to Do About Online Attacks. Read more..Media Convergence and PR Basics
Tuesday, April 8th, 2008 Posted in CustomScoop, For Immediate Release, News Media, PR | No Comments »
The media monitoring firm CustomScoop's Ike Pigot on how to leverage media convergence for our own PR goals. CustomScoop is a media monitoring firm that sponsors the For Immediate Release ... Read more..Blogging bad for your health?
Monday, April 7th, 2008 Posted in Blogging, News Media, Web 2.0/New/Social Media | No Comments »
Relax. No one here is as crazed as the folks in the this NY Time story. Still........... They work long hours, often to exhaustion. Many are paid by the piece — ... Read more..2008 Pulitzer Prize Winners Announced
Monday, April 7th, 2008 Posted in Media Events, News Media | No Comments »
For those ex-newsies among us, the 2008 Pulitzer Prize winners were announced today. http://www.pulitzer.org/2008/2008.html Be aware that the big award (public service) winner is the Washington Post for it's work on a ... Read more..Albertville Bus Crash
Sunday, April 6th, 2008 Posted in Crisis Management, Media Events | No Comments »
Busy Saturday morning for the Allina Communications team with the tragic bus crash on I-94 at Albertville. Yours truly got the first call from Allina Medical Transportation dispatch within 20 ... Read more..Web 2.0: friend or foe?
Friday, April 4th, 2008 Posted in Blogging, Web 2.0/New/Social Media | No Comments »
The respected science publication Nature gets the whole Web 2.0/social media/new media thing. In addition to fully embracing the technologies of Web 2.0 with blogs, podcasts and such, one of ... Read more..